How Real Estate Agents Can Use AI to Grow Their Business (2025 Guide)
Discover how real estate agents can use AI to grow their business—boost lead generation, automate tasks, and close more deals with Leaso’s smart platform.
AI (artificial intelligence) is transforming the real estate industry—unlocking new ways for agents and agencies to attract clients, close deals, and stand out in a competitive market.
Whether you’re an independent agent, part of a boutique team, or running a national network, the right AI-powered tools can save time, boost trust, and expand your reach—especially as more buyers, sellers, and renters go online.
In this guide, discover the best ways to use AI as a real estate agent in Australia, plus why Leaso is the ultimate partner for growing your business with global, multilingual, and verified lead generation.
Why AI Matters for Real Estate Agents
- Lead generation is harder: More buyers and renters are searching online, often from overseas.
- Clients expect speed and trust: Slow follow-up, language barriers, and manual admin cost you deals.
- AI gives agents a competitive edge: Automate repetitive work, focus on people, and deliver smarter results.
Top Ways Real Estate Agents Can Use AI in 2025
1. AI-Powered Lead Generation
- Instantly match with verified, high-intent buyers, sellers, and renters—no more chasing dead-end leads.
- Use AI to segment leads by intent, budget, location, and readiness to transact.
2. Smart Property Matching
- Recommend the best-fit properties to clients, based on their unique preferences—AI considers budget, lifestyle, language, and urgency.
- Stand out with smarter, faster suggestions.
3. Automated Communication & Follow-Up
- Use AI chatbots to answer questions, schedule viewings, and provide property info 24/7.
- Automate follow-up messages, appointment reminders, and document requests—no more missed opportunities.
4. Multilingual Client Support
- Attract international buyers, renters, and investors with instant translation for listings, emails, and chat—Leaso supports 52+ languages.
- Remove language barriers and expand your market.
5. Safer Transactions & Verification
- Let AI screen clients for identity, background, and intent—reducing risk for you and your clients.
- Verified profiles build trust and speed up closing.
6. Market Analytics & Pricing Insights
- Use AI-driven data tools to price listings, predict demand, and advise clients with confidence.
- Access real-time neighborhood trends, comparable sales, and rental forecasts.
7. Smarter Marketing Automation
- Run targeted, automated digital ads and social posts—AI can optimize messaging, timing, and audience for best results.
- Use dynamic, personalized campaigns to boost engagement.
Why Use Leaso as Your AI Partner?
- AI-matched leads: Get high-quality, verified buyers and renters delivered to your dashboard.
- Multilingual listings and chat: Instantly communicate with clients worldwide.
- Verified users: Safer, more trustworthy transactions.
- In-app scheduling and virtual tours: Streamline client experience.
- Perfect for agencies and solo agents: Leaso scales to fit your business.
Try Leaso now at Leaso.com and see how AI can transform your real estate business.